Co-Owner

EDWARD DURAN

Edward Duran is the Co-Owner of Son Cubano located on the Hudson River in West New York, NJ. 

Edward’s professional career started as an Engineer after graduating with a B.S. in Industrial Engineering from Fairleigh Dickinson University. He worked as an Engineer for five years managing several departments in the production.

Shortly thereafter, Edward changed career paths to help expand his father’s international shipping company, ETF Services, a long side of his brother, Alexander Duran. Together they took the business to its financial peak for the next 15 years. 

Edward credits his sisters and brother-in-law, the pioneers of Flor de Sol and Son Cubano in NYC, for launching his interest in restaurants. Convinced of his calling, Edward decided to make a life changing decision in 2000 to dive fully into the restaurants and never look back. 

“Many people believe that opening a restaurant is as simple as hiring a chef and turning the key, but every successful restaurant owner knows this couldn’t be further from the truth. Behind every profitable restaurant lounge is a owner/owners with a solid business strategy.”

With his entrepreneurial skills, creative flair and technical side to researching together they came up with a hip and lively Latin dining concept.  In 2010, Edward and Alexander Duran partnered up and decided it was time to mix things up and transform West New York, NJ with a unique interpretation of Cuban Cuisine. A new more upscale Son Cubano was born in Hudson County.

Edward’s extensive experience and knowledge stems from hard work in the food and restaurant industry for the past 20 years. This has only been made possible with the blessings bestowed on him by God and with the subsequent support of his family.

When he isn’t working at Son Cubano, he dedicates his time to serving at his church and ministering the gospel of  Christ with his wife, Carol. He also spends much of the winter months snow skiing with his wife and son.