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Edward Duran

The Duran family’s entrepreneurial spirit was inspired by their parent’s immigration to the United States to seek out a better life for themselves and their children. Initially, the Duran parents struggled to establish a new presence in America without the help of any savings or economic assistance during a time when very few people even spoke their native language.

The patriarch, Mr. Duran, held several entry-level jobs to support his new family including working at a car wash and even working double shifts in a textile factory. His wife had her hands full raising their four small children, Alexander, Diana, Edward, and Claudia. Eventually, Mr. Duran found a new opportunity to control their destiny by opening a business in the airport transportation industry, servicing Latin American merchants.

The Duran family were fortunate to be able to put their four children through college, where they earned degrees in such fields as Business, Hotel & Restaurant Management, and Engineering. After each of the four siblings started their respective careers, they eventually all ended up working together within the family business where they gained invaluable experience learning the many facets of running a successful and profitable small business.

Together, with hard work and much determination, the Duran family was able to transform their family business into a thriving international/domestic logistics company, with over 25 employees, now celebrating their 30th year. It was during this time that the expansion into the restaurant business evolved with the inception of Flor de Sol – a Spanish tapas restaurant & lounge in 1997, located in the heart of Tribeca, New York City.

A few years later in 2000, the Duran family started a new Cuban restaurant & bar concept called Son Cubano, located right in the heart of the Meatpacking District in New York City. With the steady success of the brand in NYC, Son Cubano expanded in the Winter of 2010 with the opening of a brand new 7,000 square foot waterfront restaurant and lounge in the Duran family hometown of West New York, New Jersey.

With spectacular skyline views of the New York City, the waterfront restaurant serves a modern Cuban menu and has become a destination hotspot for both locals and out of town travelers. The restaurant features two dining rooms, a large bar and lounge area, a beautiful outdoor patio and live nightly entertainment including both local musicians and DJs.

The restaurant has contributed significantly to the local economy by creating over 75 jobs and supporting many local suppliers of food and spirits, as well as contracting local artists and musicians.