Creative Director
NEY PIMENTEL
Ney Pimentel is a visionary Executive Creative Director known for pushing creative boundaries and redefining brand identity across industries. With an extensive background in branding, design, and marketing, he has worked with top celebrities, Fortune 500 companies, and global lifestyle brands, consistently delivering cutting-edge visuals and strategic brand positioning that set his clients apart.
Ney’s expertise spans fashion, music, entertainment, and hospitality, where his ability to anticipate trends and craft compelling brand narratives has fueled his success. His portfolio includes major industry players such as SONY, HBO, A&E, History Channel, NIKE, DISNEY, Warner Brothers, ADIDAS, and PUMA, earning him a reputation for excellence in brand-building and design.
Beyond design, Ney has played a pivotal role in music and entertainment branding, most notably through his exclusive partnership with Razorsharp/Loud Records’ Wu-Tang Clan. His rebranding efforts, including the redesign of their logo and renaming of their second album to Wu-Tang Forever, helped drive its success—leading to 6.5 million copies sold, a Grammy nomination, and the first Hip-Hop album to hit No. 1 in the UK.
Additionally, Ney was instrumental in orchestrating the partnership between Jay-Z and Alex Bize to launch ROCAWEAR. He also designed the original ROCAWEAR logo and served as the lead designer during the brand’s first year, helping shape its early visual identity and market presence. His contributions played a crucial role in the brand’s immense success, ultimately leading to its $204 million acquisition by Iconix Brand Group.
A true entrepreneur, Ney played a critical role in the growth of urban Latin music, bringing Reggaeton and Latin Hip-Hop to mainstream audiences. As Senior Vice President of A&R at Urban Box Office (UBO), he helped forge partnerships with Amex, T-Mobile, Heineken, Honda, and Mastercard, securing the genre’s place in global marketing campaigns.
In the hospitality industry, Ney has applied his branding expertise to restaurants and nightlife venues across New York, New Jersey, and Las Vegas, crafting compelling brand identities, immersive visual storytelling, and impactful marketing strategies that set establishments apart in highly competitive markets.
Driven by creativity, strategy, and innovation, Ney Pimentel continues to shape iconic brands and deliver powerful designs that leave a lasting impact.
